Award
Trombini is the big winner of the 5S Best Practices Award – Southern Region
From grape selection to label design, every detail in the world of wine communicates quality, origin, and positioning.
In this context, packaging is taking on an increasingly strategic role, especially when combined with sustainability. More than protecting the bottle, it complements the experience, strengthens the product’s identity, and conveys the brand’s values.
Perceived value and consumer experience
Wine consumers value the overall experience, and sustainable solutions have a direct influence on that perception.
Natural textures, more organic finishes, and the look of kraft or recycled paper align with the essence of wine, evoking the land, care, and authenticity. Together, these elements add value to the product’s presentation and connect consumers to a more conscious and meaningful way of consuming.
Consistency between product and purpose
Viticulture has an intrinsic relationship with nature, from grape cultivation to the final product. Therefore, incorporating sustainable practices into packaging reinforces consistency between product, brand, and purpose.
More than an operational choice, this decision demonstrates a commitment to quality, to the production chain, and to the future of the wine market.
Less impact, greater efficiency
In addition to its environmental appeal, more sustainable solutions also offer significant operational benefits. Lightweight and optimized structures help reduce logistics costs and carbon emissions during transportation — an important factor for a sensitive product such as wine.
The use of recyclable materials also strengthens the circular economy by enabling resource reuse and reducing waste throughout the supply chain.
Bringing sustainable solutions to the industry
With this focus on innovation and sustainability, we will be present at Wine South America, one of the leading trade fairs in Latin America for the wine industry, a sector in which we are one of the main suppliers.
We will present solutions that combine efficiency, protection, and lower environmental impact, developed to meet the demands of the wine market while respecting the product’s particular characteristics and enhancing its presentation.
It will be an opportunity to demonstrate in practice how packaging can protect and add value to the product while contributing to a more conscious and efficient supply chain.
Service: Wine South America
Dates: May 12 to 14
Opening hours: 1:00 p.m. to 7:00 p.m. (entry until 6:00 p.m.)
Trombini booth:
Location: Pavilion A – Fundaparque – Alameda Fenavinho, 481, 95703-364 – Bento Gonçalves – RS, Brazil
More information: https://www.winesa.com.br/a-feira/apresentacao/