Award
Trombini is the big winner of the 5S Best Practices Award – Southern Region
In an increasingly sustainability-driven landscape, understanding the origin of materials used in operations is no longer a differentiator — it has become a strategic necessity.
When it comes to paper and packaging, there are still many myths that can lead to misconceptions about the industry.
That’s why, in partnership with Two Sides, we have brought some examples to help clarify these issues and reinforce the role of the sector in building a more sustainable economy.
Myth: Paper production causes deforestation.
Truth: Paper does not cause deforestation!
Paper production in Brazil is not associated with the deforestation of native forests. The pulp used mostly comes from trees grown specifically for this purpose, in addition to the increasing use of recycled materials.
This model ensures planned, renewable production aligned with good environmental practices.
Myth: Planted forests are harmful to the environment.
Truth: Reforestation is an ally!
Planted forests, when responsibly managed, contribute to environmental preservation.
Sustainable forest management includes practices that protect soil, water resources, and surrounding biodiversity.
Additionally, cultivated trees coexist with conservation areas, creating an important balance between production and preservation.
Myth: The paper production chain threatens native forests.
Truth: The sector protects and preserves!
In practice, the planted tree sector acts as an important agent in protecting native forests. By concentrating production in cultivated areas, pressure on natural forests is reduced.
Many companies in the sector also maintain areas dedicated exclusively to conservation, reinforcing their environmental commitment.
Myth: Paper wastes valuable resources.
Truth: Paper is part of the circular economy!
The paper industry is directly connected to the principles of the circular economy. Paper is a recyclable, renewable material that is widely reused in the production chain.
This means that, in addition to having a responsible origin, it returns to the production cycle, reducing waste and optimizing resource use.
Myth: Paper packaging does not provide protection.
Truth: Paper packaging can be the solution!
Paper packaging has evolved to meet market demands with efficiency and safety. When well designed, it protects, preserves, and adds value to products.
Beyond functionality, it also contributes to a brand’s sustainable perception — an increasingly relevant factor in purchase decisions.
Information that creates value for your business
Demystifying paper production is essential for companies seeking to align performance, environmental responsibility, and brand perception.
More than an operational choice, opting for paper-based solutions means investing in a renewable, recyclable material aligned with the demands of an increasingly conscious market.
Understanding these aspects enables more strategic decision-making, strengthens positioning, and actively contributes to a more sustainable production chain.
Source: Two Sides Brazil. Information adapted from institutional content on sustainability in paper production. Available at: www.twosides.org.br