Corrugated Cardboard at the Point of Sale: Packaging with Awareness and Appeal

In the highly competitive retail environment, where every detail influences purchasing decisions, packaging is no longer just a means of transportation — it has become a true point of connection between brands and consumers. Especially at the point of sale (POS), packaging transforms into a powerful tool for communication, marketing, and increasingly, sustainability. In this context, corrugated cardboard stands out as an efficient, attractive, and conscious solution.

The strength of corrugated cardboard in retail

According to the study “The Right Time to Activate the Shopper,” developed by Nielsen — a global data measurement and analytics company — an estimated 70% of purchasing decisions are made at the point of sale. This means that well-designed packaging, beyond being functional, must also be visually impactful and communicate values consumers prioritize, such as sustainability, practicality, and safety.

Corrugated cardboard fulfills this role exceptionally well. Versatile, durable, and highly customizable, it enables the creation of primary and secondary packaging, as well as promotional displays that stand out on store shelves. Moreover, it is a 100% recyclable material sourced from renewable resources, directly contributing to companies’ ESG (Environmental, Social, and Governance) strategies.

Sustainability that creates value

More than 60% of paper packaging (across various categories) is recycled in Brazil, according to the FGV/IBRE report prepared for Empapel/Ibá, based on 2023 data. In addition, Brazilian paper production is largely based on planted eucalyptus and pine forests managed sustainably and supported by certified traceability systems.

At Trombini, the solutions we develop follow rigorous quality standards. Our packaging is designed to minimize waste, optimize transportation and storage, and add visual value to the final product at the point of sale.

Functionality and visual impact go hand in hand

The consumer experience at the POS is strongly influenced by factors such as practicality, safety, and design. Corrugated cardboard, with its layered structure that combines lightness and strength, offers efficient protection against impacts, stacking pressure, and climate variations.

In addition, it is highly customizable — both in structure and printing — enabling the creation of attractive solutions that communicate directly with consumers. Displays, display boxes, trays, and packaging with special die cuts are examples of applications that combine aesthetics with functionality.

Trombini solutions: packaging with purpose

At Trombini, we believe that every package carries more than just a product: it conveys values, strengthens brands, and contributes to the future of the planet. That is why our solutions are designed from the very beginning to balance performance with visual impact.

We continuously invest in technology, design, and sustainable development, supported by a specialized team dedicated to creating tailor-made projects for each client and retail environment. Our commitment is to deliver packaging solutions that generate commercial results while also promoting sustainability.

Would you like to learn more about how Trombini can help your brand stand out at the point of sale? Contact our Sales team.